Why Brand Story Matters More Than Your Logo

Your logo is a symbol. Your brand story is why people remember you, trust you, and choose you over competitors.

Story before design

Before investing in visual identity, get clear on your story: Why did you start? Who are you serving? What change do you want to create? The answers will guide every design and copy decision.

Consistency and authenticity

Your story should show up everywhere—website, social media, packaging, and in how you and your team talk about the business. Authenticity beats polish.